Kasvu Advisory Identity Launch

**Introducing Kasvu Advisory’s New Identity and Branding System**

We are excited to unveil the new identity and branding system for Kasvu Advisory, a company dedicated to providing top-tier real estate advisory services. Our goal was to create a brand that reflects the professional yet forward-thinking nature of the company, and the result is a logo and identity system that is both visually distinct and deeply meaningful. This project allowed us to collaborate closely with Kasvu, ensuring that every aspect of the new brand identity resonated with their values and long-term vision.

The logo is a key element of this new identity. Designed to symbolize growth, the letter "K" is formed out of leaves, representing Kasvu’s name, which means “growth” in Finnish. The leaves not only embody the concept of growth, a core value of the company, but they are also reminiscent of window frames, subtly alluding to Kasvu’s expertise in the real estate sector. This thoughtful combination of natural growth and structural strength captures the essence of what Kasvu Advisory aims to provide for its clients—a solid foundation for future success.

The color palette further reinforces this theme of growth. We chose a combination of greens and blues to symbolize both the organic nature of growth and the stability that Kasvu offers. The green hues represent development and forward movement, while the blues bring a sense of trust, reliability, and professionalism to the brand. Together, these colors create a visual language that speaks directly to Kasvu’s commitment to helping clients grow and thrive in the real estate market.

From the initial logo concept to the final brand guide, this project was a truly collaborative effort. Working closely with the Kasvu team, we ensured that their new identity system would not only look great but also provide a consistent framework for their communications moving forward. Whether it’s for digital platforms, print materials, or signage, Kasvu’s new branding is built to be versatile, professional, and reflective of their core mission. We’re proud to have played a part in bringing this vision to life and are excited to see Kasvu grow under their new identity.